Comparison between Amazon.com and Borders Books Essay

Comparison between Amazon.com and Borders Books - Essay ExampleAnother tinct of the present study is the Borders Books that represents a bookstore publicly held spreading its business through a super number of stores and encountering different stages of business. Thus the current study revolve aroundes on the two different companies- Amazon.com and Borders Books- and conducts a acquire on their histories, business approaches, management and marketing and how they have gone through their successes and failures and thus try to propose some policies that might enable the companies to have better marketing conditions. History of Amazon.com and Borders Books The Amazon.com Company was started in the class 1994 by Jeff Bezos. The origin of the club was in Washington. Bezos idea regarding the business was appreciated and investments were supported by cut off Hanauer who was a businessman by profession. Then the association had plans to go online and spread its business. Initially t he business was not as shining as it is known to be in the present generation. In the early times of its initiation, the website was not very attractively designed and hence lacked the attention of the customers. By the stratum 1995, a mortal named tomcat Alburg helped the company through further investments and thus the website was designed newly which then started attracting customers. Gradually the company introduced several products and within a short span of time, the company gained huge success as easily as profits (The History of Amazon.com, 2011). The history of Borders Books reflects the contri barelyion of several stores of books that include the Borders, Waldenbooks and Brentanos. The Borders Bookstores were started by two brothers, Tom Borders and Louis Borders, in the year 1971. Initially the store was opened in Ann Arbor. Later stores were also opened in Michigan, Atlanta and Indianapolis. Their books were also sold through other booksellers. The first superstore of the company was established in the year 1985. By the year 1988, the Borders bookstores, which later went online, proved to be huge success and delivered efficiently (Peterson, 2012). Business Approach, oversight and Marketing of Amazon.com and Borders Books As far as the business approaches of the two companies are concerned, it has been observed that the Amazon.com and Borders Books both had its focus on on the increasing sales and the satisfaction of the customers. While Amazon.com has been found to initially struggle and later on efficiently managed success till the present times, the Borders Books have been found to initially achieve success but later the company failed to maintain its position in the market and lost to bankruptcy. It has been found that the concept of earnings marketing was much more effectively understood and utilized by Amazon.com rather than by Borders Books (Volcanic, 2009). Amazon.com had its focus on the customers preferences and the manner in whic h there website could be more attractive to them. Thus initially when the company had received financial assistance it focused on the design of the website that resultantly gained more customers for the company. The company was so concerned with the customers satisfaction that they even introduced systems to receive feedback from the customers, thus giving the customers the feeling of being significant. When the company encountered severe losses in 2001, it initiated