Coca-Cola SWOT Analysis :: Business Management swot Analysis

Coca-Cola SWOT Analysis SWOT stands for Strengths Weakness Opportunities Threats. SWOT kayoedline is a technique much used in many widely distributed management as well as marketing scenarios. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. Strengths Coca-Cola has been a complex part of world culture for a in truth long time. The products image is loaded with over-romanticizing, and this is an image many people drive taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognisable branding is one of Coca-Colas greatest strengths. Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet almighty symbol of quality and enjoyment (Allen, 1995). Additionally, Coca-Colas bottling system is one of their greatest strengths. It allows th em to require business on a global scale while at the same time chief(prenominal)tain a local approach. The bottling companies be locally owned and operated by independent business people who are trustworthy to sell products of the Coca-Cola Company. Be former Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers. Weaknesses Weaknesses for any business ask to be both minimised and monitored in order to effectively achieve productivity and efficiency in their businesss activities, Coke is no exception. Although domestic business as well as many international markets are thriving (volumes in Latin America were up 12%), Coca-Cola has of late reported some declines in unit case volumes in Indonesia and Thailand collectable to reduced consumer purchasing power. According to an article in Fortune magazine, In Japan, unit case sales fell 3% in the jiffy quarter of 1998...scary because while Japan gene rates around 5% of worldwide volume, it contributes trinity times as much to profits. Latin America, Southeast Asia, and Japan billhook for about 35% of Cokes volume and none of these markets are performing to expectation. Coca-Cola on the other side has effects on the teeth which is an issue for wellness care. It also has got sugar by which continuous swallow of Coca-Cola may cause health problems. Being addicted to Coca-Cola also is a health problem, because drinking of Coca-Cola daily has an effect on your body after few years. Opportunities defacement recognition is the significant factor affecting Cokes competitive position.