Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 3 DIRECT MARKETING

sales Promotion Sales advancement affects the aim of a service or produce differently to advertise. Whereas advertising is intentional to create awargonness and regard the role of sales advancement is principally to elicit an ready purchase from the potential customer. Once once more sales forwarding doesnt seem as stylish or sophisticated as mass media advertising yet it has swelled at an yearbook rate of about 9-12 percent. In par advertising disbursal has only grown at an yearbook rate of 6-8 percent. (Semenik, pg 384) Sales packaging is a kind of gurgle depot which includes sales techniques much(prenominal) as coupons, competitions, sampling and trial offers and reaping berth just to name a few. These elements of sales promotion are primarily designed to stimulate short term demand for a harvest-tide or service where as advertising generally cultivates long term demand. Sales promotion is also known to cause customers to switch brands because of appealin g discounts or rewards created through and through sales promotion. Most advertisers on the early(a) hand range to promote brand loyalty. Sales promotion can also become an important factor in a well-conceived IMC plan. A unreserved and intrinsically satisfying forecast of IMC is that the messages conveyed by each of the promotional tools should be harmonised so that audiences perceive a accordant image of a product or organisation.

One variant of this perspective is that the key ocular triggers (design, colours, form and tag line) apply in advertising should be replicated across the range of promotional too ls used, especially sales promotion. The mo! re(prenominal) the rootage of a promotion can be tied straight off to the advertising campaign, the more impact these messages will generally move over on the consumer. unless as ineffective or poor consolidation amidst advertising and sales promotion can have an tight effect on a brand. A company much(prenominal) as BMW which... If you want to get a full essay, organise it on our website: OrderCustomPaper.com

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