Sentosa Segmentation

1. How has Sentosa (embodied site: sentosa.com.sg) positioned and disparateiated itself for each of the tail segments stated in the character? Positioning statement: Asias Favourite vacation band climb on Sentosa has positioned itself from an expensive place to visit with poor accessibility island localisation to an attractive, accessible, exciting, business-convenient, full-fledged waterfront leisure precinct through several initiatives: Island admission revision down Upgrading of its attractions and infrastructure Improving facilities and food and beverages offerings Upgrading golf courses do traveling easier - more accessible Differentiate by: gulling disparate groups of tar narrow consumers - youths, DINKS, and families with upstart children making use of humility - espouse A unsanded Look to encourage visitors to visit Sentosa erstwhile again Making Sentosa a regular leisure terminus Discover Your Sentosa provides many activities and experiences to locals and outlanders - target both local and foreigner groups Also target corporate audiences by showing islands facilities 2. What improvements would you make to the Sentosa in its merchandise strategy (i.e., segmentation, targeting, positioning, and differentiation)?

From case, we can adopt that Sentosa has only metameric its food market into groups with different lifestyles - youths, DINKS and Families with children - demographic segmentation Can be segmented into different age groups as well as different income groups. For e.g. the senile probably has nothing to do at Sentosa. Familie s with elderly probably bequeath not choose! Sentosa. Though Sentosa offers a wide execute of activities with improved infrastructure and buildings, these are often quite expensive. accordingly Sentosa is only reaching out to the higher(prenominal) income group who can pass to spend and visit oft. Sentosa can consider including different activities that are of lower prices to target the lower income groups.If you want to get a full essay, consecrate it on our website: OrderCustomPaper.com

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