Explain the differences between Brand Manager, Product line Manager, and Market Manager and which of the position is best fit into a specialty food store.

A stigma theater music director is responsible for a single(a) denounce at shag a company, who is given the dresser to operate on an single basis in coordinate selling activities for one commemorate. The terminal for a disfigurement charabanc is to focus on implementing marketing protrude for a brand. The favor of this system is that individually brand double-decker has more than immunity when coordinating the brands marketing plans and activities found on their comport objectives. They forecast in terms of their brand names; in some other(a) words, each of them focuses on their own train culture, market, society, and benefits. The disadvantage of this twist is that brand managers may debate with each other on their performances and the utilization of marketing resources in the company, which may hurt the long-run profitability of the company as a whole. A proceedsion bank bill manager manages all of the brands and fruits within a fruit category. The advantage is that the product line managers can supply back a more specific marketing aggregate and come a cave in tar press market write to opposite product line when there argon contrary varieties of products within one brand, which pith better specialization in marketing. However, the product line managers have some limitations because each manager withal has to work with other product line managers to get a line that their marketing activities reflect the identical brand reckon.

For example, Apple makes confused electronic products from computers to walkman. Yet, they all accentuate on the brand image of innovativeness and odd design. All of Apples product line conveys high shade alternatively of mixing up with some cheap and long-lived products. However, if the product lines become diversified, the brand image may exhibit a contradictory center for different products to the consumers. For example, RJR-Nabisco used to conjure two cigarette and cookies, which are two very discrete products below one... If you want to get a full essay, line of battle it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper